Updated: Jan 26, 2021
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages.
Landing pages also focus your visitors' attention on one particular offer, limiting the distractions of everything else on your website. Visitors are on a landing page for just one single purpose: to obtain an offer by completing a lead-capture form. This is why you need to ensure your brand’s landing page is super clear on showing what you have to offer.
Landing pages are valuable marketing channels that can benefit any type of business. Whether you want to grow your list (through a giveaway or product pre-sale, perhaps) or sell more stuff (by highlighting special offers or showcasing your newest items), landing pages are a great way to nurture new customers, educate people about your products, and drive conversions.
Unlike a website’s homepage—which is typically designed to provide a general overview of a business—landing pages help you build customer loyalty and increase profits by focusing on a specific short-term goal. When you create landing pages for unique campaigns, targeted audiences, events, or promotions, you can provide people with a clear, direct call to action and make it easy for them to buy your products or sign up for your list.
A main headline and a supporting headline that visitors can see straight away once your website loads. It is essential to grab their attention, as well as state exactly what your company is about. In addition to complete clarity, it is essential to declare your USP (unique selling proposition) and benefits of your offering. What makes your brand better than your competitors? What makes your brand more attractive? It may be your lower, accessible prices or perhaps great customer service.
Making your website aesthetically appealing is a very important component. Even nowadays, many companies have old-fashioned website set ups, that look like they were made over 20 years ago. Modernisation is a strategy you can carry out throughout all your platforms, from your website and social media to your email marketing. Keeping your branding consistent across is one of the most important factors to consider when creating a landing page, as well as relevant images or videos.
Effective landing pages help you build customer loyalty and increase conversion rates by focusing on a specific short-term goal. The Social Combo will provide a free marketing consultation which can include a website strategy if that your landing page is something that your business is currently struggling with.