Our favourite social media automation tools
Social media really has changed a lot over the last few years, and with the continuously increasing use of different social platforms, marketeers have had manage more and more to keep up with new trends and tools. A good strategy to have for your brand would be to implement one of the following social media tools as it would free up a lot of your work load and you can structure and dedicate time just for social, and then focus on other tasks. If you are currently having to login to you social platforms every hour or so just to keep up with regular posting, then this is the blog for you!
Hootsuite is possibly one of the most popular choices. You can use it to schedule your posts and monitor the competition. Using search streams, you can more easily build a community of followers. Here at The Social Combo, we use this platform to schedule content, particularly for the weekends when we don’t want a little break from social media!
With Workflow, you can craft the ideal workflows (hence the name) so that the right content is always shared at the right time. It is great for large marketing teams to keep on top of your workload.
The tool automates the process of scheduling content across various social media accounts. You can also learn more about your followers, so you can determine the right content to post.
Later is a powerful tool for Instagram scheduling that boasts over 600k customers. Unlike many social media tools, you can use this one to manage comments.
Tailwind is an automated scheduling and analytics tool that's great for Pinterest. It will recommend the best times for you to post to reach your audience, which is ideal to create the most brand awareness, as well as engagement for your business!
Fed up of inactive followers? Well, this automation tool helps you root out inactive Twitter followers. Although, depending on your brand, it is always good to have enough followers to seem like an established brand, even if some of your followers do not engage with your content. It's also worth using if you want to discover the right cadence and content to share with your audience.
Social listening can take up a lot of your time, and you end up with nothing to show for it! However, social media listening is made much easier when you use this tool. Again, it's all about finding the best content for your audience and being part of conversations as they happen.
No surprise here, this app helps you manage your Facebook pages effectively. You can get insights on traffic, clicks and views from its main menu. You can now connect your Instagram to your Facebook through Facebook business manager so you can monitor both accounts from one place – plus, its free!
MeetEdgar is a fascinating take on social media automation. You can build a library of content you'd like to share across different platforms, and Meet Edgar will automatically schedule it for you—including repeat posts. It can even write variations of your posts to keep things fresh! This is ideal of you are worried about repeating yourself and your messages through your brands platforms.
Most of these platforms will have monthly charges, so it is worth trying the free trials before you commit to paying monthly. It can also take time finding a tool that works for you and your team, as you will most likely come across some that just don’t have a good fit for your business. It is recommended that you go over your brand goals, particularly your social media objectives, so that when you are researching which tool to implement, it really does have a positive effect on what you are trying to achieve.
There are hundreds of different social media tools you can consider to use. But, what makes for a good social media tool?
Although the term "social media tool" is very general and can apply to a wide range of services, there are a few key features that your top social media tools should have.
It saves you time.
It helps you increase brand awareness.
It's easy to use.
It keeps you organized.
A full social media management tool will help with all aspects of managing your social media empire!
Get in touch with The Social Combo if you need any advice on your social media management tools, and finding one that aligns with your social objectives!